Who bought, and how much
Names, roles, dollar amounts, dates. A CFO putting $400,000 of their own money into their company reads differently than a routine option exercise, and we tell you which one you’re looking at.
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When executives buy their own stock, they have to tell the SEC.
That paperwork is public. It’s also 400 pages of legalese a week, which is why almost nobody reads it. We read it and send you the interesting parts in plain English every Sunday.
What actually shows up in your inbox
Whether it was a real decision
A lot of insider trades are automatic — scheduled months ahead under a 10b5-1 plan. Those aren’t signals. We separate the pre-scheduled trades from the ones someone actively chose to make.
When several insiders move at once
One executive buying is a data point. Four executives at the same company buying in the same week is a pattern worth a closer look. We flag those.
Where this comes from
Every trade we write about is a Form 4 filed with the U.S. Securities and Exchange Commission. It’s the disclosure officers, directors, and large shareholders are legally required to file, usually within two business days of a trade. We pull it straight from SEC EDGAR and link the original filing so you can check our work.
We’re not passing along tips, and we’re not predicting anything. Insider buying is evidence, not a conclusion — plenty of insiders buy stock that goes on to fall. The point is to see what the people closest to a business are doing with their own money, and to understand it well enough to think about it clearly.
Activist Watch
Follow the ownership story
Alongside insider trades, Schedule 13D filings show how major shareholders describe their ownership and plans for a company. Here are the latest reviewed campaigns.
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